Sneak peek: Athletic DNA spring apparel coming to TW soon

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We are in beautiful Indian Wells, CA, for the BNP Paribas Open. Today I am behind the scenes at a Tennis Warehouse and Athletic DNA commercial shoot. I thought I’d give you some exclusive access to what goes on behind the camera.

Behind the scenes at the Athletic DNA-Tennis Warehouse commercial shoot.

Behind the scenes at the Athletic DNA-Tennis Warehouse commercial shoot.

It’s 9:30 a.m. and the oh so subtle Athletic DNA bus rolls into the Palm Desert High School. On set, we have Athletic DNA pros: Rajeev Ram, Alex Bogomolov Jr. and Tim Smyczek.

You can find Athletic DNA’s styles exclusively online at Tennis Warehouse. The brand is fully dedicated to the tennis player and brings fresh new designs to the courts.

This season you’ll find new graphics both bold and subtle (look for graphic hits in the placket and in the pockets!). As always, there’ll be practice and match day gear to keep you on the courts.

Look beneath the surface for cool attention to detail.

Look beneath the surface for cool attention to detail.

The latest collection is coming out very soon, and I managed to shoot some pictures of the apparel line (coming soon!). And look for our TV commercial on the Tennis Channel!

Without further ado, check out some more pictures …

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