The cooking show chefs are always saying, “Boy, I wish we had smell-o-vision!” indicating that whatever they’re whipping up surely will get your mouth watering.
For some reason, I always thought of it as scratch-and-sniff stickers, which always smell the same. Gross. But I digress…. What I wish Tennis Warehouse could deliver is touch-and-feel screen technology. I don’t have any fancy names for that. If I invented this sensory internet function, I would leave the naming up to Jason, who is always quick to the punch. Heck, why don’t I just ask him now?
The transcript of our 15-second brain storm follows:
Jason: Fondle Fabrics, inappropriate? Fondle-A-Fabric.
Tiffani: Yes, inappropriate.
Tiffani: Better. Why am I reminded of Etch-A-Sketch all of a sudden?
Jason: Haha, yup
Tiffani: I wonder if this function did exist if we’d have to wash the sample fabrics. Did a million hands just touch that?
Jason: Ha. Nah, Febreze it.
I think it’s going to take more than 15 seconds to name our imaginary technology. The point here is there are apparel items in our warehouse with fabrics that are just fabulous. Absolutely fabulous! I’ve written before about Fila’s Supplex pants, and I really can’t think of tights I’d rather wear to train or just lounge in. I wore a pair home from the hospital after my daughter was born. Really, they’re that comfortable.
Lija fabrics will knock your socks off, too. Made in Canada, Lija apparel is divied up by fabric technology. We primarily sell items in the Compression and Fuse categories. Compression apparel pieces hug the body (but don’t squeeze you so you feel like you’re in a sausage casing) for support and offer what you’d expect from performance apparel with moisture-wicking and quick-drying qualities. Important, too, for outdoor tennis matches is that it offers UV protection. However, that is what the consumer has come to expect. What sets Lija’s Compression fabric apart is feel. How do I explain this? I can hear Emeril chanting “smell-o-vision!” right now. In the hand, the fabric is cool to the touch. It’s soothing. It’s silky. As far as synthetic materials go, it’s about as luxurious feeling as it can get. It’s the cashmere of synthetic tennis fabrics.
Fuse is a textured knit fabric and has slight perforations. It too wicks moisture and dries quickly. It’s also extremely light. Not to mention my absolute favorite Lija skort is made from Fuse fabric. I love the Vivify skort. Office-mate Britt has a dress in Fuse and adores it.
Relatively new to Tennis Warehouse is Sofibella. The main component in Sofibella’s fabric, like the Fila Supplex pants and Lija, is nylon. It provides sweat wicking technology, sun protection (UPF 50) and anti-bacterial properties. Again, that’s great but what impresses me is that I love how it feels on. It’s soft, silky and cool to the touch. Something you might not know about Sofibella, which manufacturers in the United States, is that it sponsors under-privileged children through non-profit groups.
Because we don’t have Touch-A-Texture or whatever you want to call it, why not order some of the items to feel for yourself? If you’re not convinced, we always offer free return shipping.
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