October has begun! And while we are all enjoying pumpkin flavored everything, another great thing that happens this month is the explosion of pink things and Breast Cancer Awareness. An annual campaign starts every year on October 1 to not only help create awareness of this disease, but also work on finding cures and raising money to do so.
In a sport like tennis that is dominated by strong women at every level, this cause hits home for tennis players all over the world. There is a good chance you know someone who has fought a battle or had a scare with breast cancer. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. Behind skin cancer, it effects the highest number of women. However, since 1989, the death rates from breast cancer have been declining as a result of better treatment and earlier detection through screening and increased awareness. Right now, according to the American Cancer Society, there are more than 2.8 million breast cancer survivors in the United States.
With all of that being said, Tennis Warehouse is carrying a bunch of items that have proceeds going that help with awareness and a cure for breast cancer. People around the country, organizations, associations, brands, etc. will be working together this month to promote breast cancer awareness, share information on the disease, and provide greater access to services as well as raise money for funding programs and helping to find a cure. Tennis Warehouse will also be taking a part in that with some great ways to promote awareness.
For me, this month always holds a special place in my heart as I lost one of my favorite people in 2009 from breast cancer — she was a mother, a grandmother, a wife, a sister, a pillar of strength, and a tennis player. Watching her battle the cancer made me realize how scary and devastating this disease can be and how it can hit anyone. Throughout it all, she kept a smile on her face and a racquet in her hand, whether it was playing when she was feeling strong, watching her granddaughters take tennis lessons, or enjoying tennis at the BNP Paribas — Rosemary was a tennis player through it all. Breast cancer has even hit the WTA when tennis legend, Martina Navratilova, a stoic image of strength and health for the sport of tennis, she was diagnosed with breast cancer in 2010. What she described as her “own personal 9/11.” So you can imagine why we are excited to be carrying a handful of awesome products that not only look great, but help raise funds for a great cause!
New Balance has some fun apparel in their Lace Up for the Cure Collection that is in support of breast cancer awareness and a movement toward an active lifestyle. New Balance partners with the Susan G. Komen Foundation to support the fight against breast cancer. If a cure is not found, it’s projected that 300,000 women will be diagnosed in the U.S. this year alone.
adidas is Aktiv Againts Cancer this month with their fun pops of pink in some great pieces including shorts, a tank, capris and a hoodie. 10% of the proceeds will go directly to benefit the National Breast Cancer Foundation, Inc.
Under Armour is showing their pink pride with their Power in Pink campaign, which celebrates women who use fitness in their fight against breast cancer. Their collection boasts bright hues and feelings of strength to prove a “warrior” outlook to beating the disease with a “she’s a fighter” sportsbra (my personal favorite), tees, a long sleeve and a sweatshirt.
Prince Tennis pairs with Bright Pink, a national non-profit organization focusing on the prevention and early detection of breast cancer during the month of October and will be donating 10% of the proceeds to them from each sale of their pink and white T22 shoes.
And rounding out the group is Wilson who is helping to bring awareness by supporting the Breast Cancer Research Foundation in their mission to help prevent and find a cure. They have their Hope line that is full of fun accessories including pink balls, hats, shoes, and bags and will be donating a portion of their proceeds from these products.
Keep an eye out all month as we celebrate breast cancer awareness and have some fun while supporting a great cause!
Play with heart,