October is Breast Cancer Awareness Month!

There is a good chance you know someone who has fought a battle or had a scare with breast cancer. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. Behind skin cancer, it effects the highest number of women. However, since 1989, the death rates from breast cancer have been declining as  a result of better treatment and earlier detection through screening and increased awareness. Right now, according to the American Cancer Society, there are more than 2.8 million breast cancer survivors in the United States.

3_TennisBalls_Cropped_RibbonWith all of that being said, October is National Breast Cancer Awareness month. People around the country, organizations, associations, brands, etc. will be working together this month to promote breast cancer awareness, share information on the disease, and provide greater access to services as well as raise money for funding programs and helping to find a cure. In a sport like tennis that is dominated by strong women at every level, this cause hits home for tennis players all over the world. For me, the cause is a personal one. In 2009, one of my favorite people passed from breast cancer — she was an amazing person, a mother, a grandmother, a wife, a sister, a pillar of strength, and a tennis player. Rosemary, a 4.0 player from Palm Desert, one of my Mom’s best friends and USTA teammate, and someone I considered family. Watching her battle the cancer made me realize how scary and devastating this disease can be and how it can hit anyone. Throughout it all, she kept a smile on her face and a racquet in her hand, whether it was playing when she was feeling strong, watching her granddaughters take lessons, or enjoying tennis at the BNP Paribas — Rosemary was a tennis player through it all. Sadly, in the last 5 years, the number of tennis players that I personally know that have been diagnosed with breast cancer has gone up significantly. Breast cancer has even hit the WTA when tennis legend, Martina Navratilova, an image of strength and health was diagnosed with breast cancer in 2010. What she described as her “own personal 9/11.”

So you can imagine why I proud that here at Tennis Warehouse, we are excited to be carrying a handful of awesome products that not only look great, but help raise funds for a great cause!
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Sneak Peek: Prince ESP line of racquets!

This fall, Prince is introducing seven models with super open string patterns. Using its new Extreme String Pattern technology, or “ESP,” Prince is seizing on the trend toward spin-friendly string patterns. Claiming that this ESP technology will add 30% more spin to your game, Prince is helping players gain a higher net clearance for consistency and heavier shots to penetrate the court with these ESP racquets. The open pattern allows the strings to stretch farther before snapping back with great force and loading the ball with extra RPMs.

This ESP technology is coming to the Warrior, Premier and Tour family of racquets. When I asked Chris what his initial thoughts of the new ESP racquets were, he said, “I think the thing that sets them apart from other spin racquets is that EXO3 and ESP seem to amplify each other. The result is a very soft and forgiving stringbed that is also very lively. Obviously they are very spin-friendly, too, but they can also make even the stiffest poly feel pretty soft and lively.”
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US Open 2013 Gear Check: David Ferrer

The Spanish grinder, David Ferrer, is making his presence known at the US hard court major this year. Despite losing a tough battle against Richard Gasquet, let’s take a look at what he’s been wearing and using this year at the US Open.

David Ferrer in action at Flushing Meadows -- photo by Cynthia Lum

David Ferrer in action at Flushing Meadows — photo by Cynthia Lum


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