Breast Cancer Awareness Month

October has begun! And while we are all enjoying pumpkin flavored everything, another great thing that happens this month is the explosion of pink things and Breast Cancer Awareness. An annual campaign starts every year on October 1 to not only help create awareness of this disease, but also work on finding cures and raising money to do so.

3_TennisBalls_Cropped_Ribbon

In a sport like tennis that is dominated by strong women at every level, this cause hits home for tennis players all over the world. There is a good chance you know someone who has fought a battle or had a scare with breast cancer. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. Behind skin cancer, it effects the highest number of women. However, since 1989, the death rates from breast cancer have been declining as a result of better treatment and earlier detection through screening and increased awareness. Right now, according to the American Cancer Society, there are more than 2.8 million breast cancer survivors in the United States.
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Just released tennis collections

It’s been a busy month for new tennis apparel. Scroll through a few of the “don’t miss” styles below!

LIJA Starry Night
LIJA Starry Night
The LIJA Starry Night Group pops in green. The super lightweight Pursuit fabric is just perfect for the season.
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