adidas has teamed up with award winning Japanese fashion designer, Yohji Yamamoto, to create Y-3, a bold, original and confident line of apparel and shoes for the tennis world. adidas was excited to introduce Y-3 to tennis and seeing that Paris is one of the most fashion-forward cities in the world, doing so at the 2015 French Open made perfect sense. Each piece helps construct an attitude and sense of power for the player wearing it as you will see when Jo-Wilfried Tsonga and Ana Ivanovic debut the line this year at Roland Garros.
“Together with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is a very personal inspiration to me…it enriches my creative life.”
– Yohji Yamamoto
During my recent trip up to the Pacific Northwest to compete in a couple of Open tournaments, I was able to stop by the adidas US headquarters in Portland, OR. I was fortunate enough to have been given a tour of the “village” (which was actually converted from an old hospital) along with a behind the scene look at the AIT (adidas Innovation Team). After hours of learning about product, company philosophy and their direction moving forward, there were a couple of things worth noting that jumped out to me.