Lotto Sports Italia, the king of Italian manufacturing and distributing sports footwear, apparel and accessories, announced their partnership with world no. 11 and Spanish prodigy, Nicholas Almagro. With this being an important and prestigious pairing for both parties involved, Almagro and Lotto are excited with the new sponsorship.
A right-handed Spaniard and a master of clay, Almagro has won 12 titles on clay courts, although he has been making strong appearances on all surfaces. Among his more recent trophies is the Nice Open last May, repeating his success on the same court in 2011. He hit a current career high ranking of no. 9 in the world earlier in 2011, and is hoping to crack the top 10 again in the coming year.
Signing to a three year sponsorship, Almagro will be sporting the Lotto logo during tournaments and training, starting January 2013. With the new Lotto technology in the fabric of the apparel, the clothing allows for the highest performance on court, perfect for Almagro when he trains and competes under the hot European sun this summer. He’ll also be sporting the new Raptor Ultra IV on his feet, equipped with the exclusive ReactiveArch technology, the first concave dynamic sole that flexes according to the natural movement of the foot. This shoe is going to offer maximum cushioning during impact forces, stability when planting the foot and reactivity during thrust.
As well as Almagro, Lotto sponsors high profile players like David Ferrer (expect to see him in more Lotto, as his contract has been renewed), Francesca Schiavone (staying true to her roots and representing her country by being the first Italian woman to win the French Open), world no. 4 Agnieszka Radwanska, and Marion Bartoli. With connections to high performing players on both the men’s and the women’s side, Lotto is cementing itself into the world of high-performance tennis.
Alberto Fraticelli, Marketing and Communication Director at Lotto, says, “We are very happy about this new agreement with Nicolás Almagro, a prominent figure in Spanish and world tennis. Nicolás is a talented champion who will be able to put the excellence of Lotto’s special materials to the best possible use, and we are sure that the coming three years of collaboration will see many successes that will be of great satisfaction to both parties.”